Posts by Heather Roukoski

In a down market, there is greater risk of customers not getting value from the product. So, how can finance teams help stay in front of customer churn? Customer success metrics for SaaS startups objectively measure how your customers feel about your brand and how they relate to your company. These metrics offer an important […]

Business-process automation reduces errors and improves accuracy. More accuracy helps cut costs and saves time. Business-process automation in QuickBooks is a struggle, according to former users of this bookkeeping tool. A single connected system that integrates easily with other cloud-based systems helps eliminate time-consuming manual processes and takes full advantage of the connectivity and digital […]

It’s no secret that the pandemic has caused a rapid acceleration of mobile working for the US construction industry. In the past, back office staff, often working on site, would be key in processing physical documents and helping to manage authorizations. But in the ‘new normal’ world of reduced physical contact and mobile working, teams […]

For SaaS finance organizations, it’s not enough to make the sale and call it a day. The complex and ever-evolving nature of SaaS recurring revenue means that finance teams must build an intelligent, comprehensive system to optimize revenue cycles and workflows. In other words, a revenue operations strategy needs to be created and implemented.  SaaS […]

If your company has a sales team, its leaders constantly ask themselves “what can we do to improve effectiveness and capture more business?” Highly effective sales teams drive more sales and revenue while building better customer relationships. A more effective sales team can help a company gain a larger market share and battle more effectively […]

Knowing your cash and metrics can be the difference between winning your market versus having to do layoffs. CFOs who build the most flexible and robust SaaS tech stacks and adopt new tech sooner are more likely to thrive, even in a market downturn.  The perfect SaaS technology stack The importance of building the best […]

Customers rated Sage Intacct #1 in customer satisfaction for the 9th year in a row, in the newly released G2 Winter 2023 Reports. Sage Intacct soared to great heights winning 106 awards, including 23 #1 rankings in Grid and Index Reports. These results are testimony to our dedication to build authentic human connections. After all, […]

With strong market momentum and new customers like ChurnZero, Sage Intacct has reached a milestone in our journey to be the financial management solution of choice for growing companies in the SaaS space.  Sage Intacct today holds 25% market share for core accounting among SaaS companies—more than doubling from 12% in Q4 2020, according to a survey […]

DAVID APPEL & FEYIKEMI ONIYITAN  December 06, 2022   4 min read For SaaS CFOs, guiding the direction of their company is a lot like someone steering a massive ship. The ship itself is so much larger than the person controlling it that it seems almost shocking that they can exert so much influence over the vessel’s […]

Surviving and thriving in business regardless of external financial conditions might sound too good to be true. SaaS is a highly competitive industry, and even the top players in the market can have their good fortune reversed if they aren’t constantly vigilant.  Developing a hawk-like focus on your metrics–and just as importantly, knowing which SaaS […]